Traveling Light Creative - Copywriting + Branding + Strategy

A Good Story Is

Irresistible Authentic Relevant Timely Irresistible

Marketing is forgettable. I help brands build strategic creative assets that pull people in.

Work

Featured Projects

BrandingConcept DevelopmentCopywritingEventsExecutive Scripting

UKG Aspire

Attract registrants to an onsite and virtual annual customer conference

BrandingConcept DevelopmentCopywritingStrategyThought LeadershipVideo ScriptingWhite Papers

UKG

Build brand affinity for a leading provider of HR, payroll, and workforce management solutions

BrandingCopywritingLanguage Strategy

Rabin Martin

Relaunch a website that captures the unique breadth of a global health consultant group

BloggingBrandingCopywritingInterviewing

University of Vermont

Position a Master of Public Health program as an active force in research and thought leadership

BrandingCopywritingDirect MailNewsletters

Habitat for Humanity

Expand donor awareness of an iconic nonprofit’s international presence

BloggingBrandingInterviewing

EF Education First

Tell personal transformation stories for a global language learning and travel organization

Load More Projects

About

It’s a new world out there.

A world in which we expect brands to genuinely relate to us, not just sell to us. A world in which brands that communicate authentically and transparently rise to the top.

Traveling Light Creative helps you create strategic brand assets that voice not just your value, but your core values. Together, we’ll find what’s best about your brand — the earnest, intimate stories that emphasize people over products — and create inspired messaging that positions you to meet customers’ evolving expectations.

Marketing is forgettable. But a good story — that’s irresistible. I’d love to write yours.

Megan McHugh

Traveling Light Creative

Expertise

How I can elevate your brand

Copywriting

Captivate your audience with authentic brand stories and clear, enticing calls to action.

Creative Strategy

Define your marketing goals, understand your audience, and deploy inspiring brand impressions across channels.

Video

Connect with your audience through videos that demo products, explain concepts, or feature key leaders in your organization.

Social Media

Nurture customer and prospect engagement with likeable, loveable, and followable social content.

Events

Create a cohesive attendee experience — before, during, and post-event — through crisp, timely messaging that informs and inspires.

Megan is a talented writer and copy editor who has wowed me with her professional approach. I appreciate the clarity of her writing for the health policy projects we’ve collaborated on. In meetings, Megan can be counted on for both insightful questions and thoughtful responses to feedback. It’s been a pleasure working together and I look forward to more projects in the future!

Megan is an exceptionally talented creative writer who thinks quickly and strategically. She has a unique ability to see beyond what's being asked for, delivering highly creative concepts that align not only with project objectives, but also with core business goals. Her warm personality, contagious enthusiasm, and innovative approach to every project make her an irreplaceable member of our writing team. She is a true ideator and content creator — able to conceptualize fresh solutions to everyday problems and articulate and present these concepts to clients and partners. Megan is the writer every designer or creative director wants by their side, and I recommend her without reservation.

Megan is a creative thinker first and foremost. This, coupled with her incredible knowledge of and passion for the English language, allows her to embody any voice that she seeks to define. She adds value by delivering well thought out concepts and never hesitates to challenge an idea if it is not the best possible solution. Megan is equally ambitious as she is accountable, and truly a joy to work alongside.