Software alone doesn’t build long term customer engagement and loyalty. Stories do. Stories that illustrate an organization’s unique expertise – and make it relevant to customers’ day to day challenges and goals. Kronos had long ago established their credibility as a leading workforce management software provider, but they knew that their key differentiator was an authentic, relentless focus on the people their software impacted – and the quality of storytelling they invested in (hi, that’s me!)  to support the brand.

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